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Core values: putting people first, trust people, respect people and care about people.

Ethics: honest, trustworthy, value reputation and create value.

On market:customers first, do better than others.

On service:offer sincere services inpursuit of customer satisfaction.

On study: keep learning so as to improve work performance.

On future: foresight and practical.

On work: regard work and life as a process of learning and creation.

Corporate spirits

Hard working, innovative, faithful and dedicated

Corporate ethics

Make a contribution to society, provide excellent service to readers, keep a balance between profit and righteousness

Corporate image

“Treat others with honesty, sincerity and cordiality”, and provide wholehearted service to readers, publishers and education industry.